What is a Technical Copywriter?
A technical copywriter is someone that specializes in selling software, technical products or services. A normal copywriter writes only to sell, a normal technical writer writes to explain and a technical copywriter must do both. Many copyrighters don’t have the technical knowledge to properly explain the benefits of a product or service and this can stifle their ability to effectively communicate these benefits to the potential customers. This is where a technical copywriter adds value, by being that person who understands the technology and communicates that effectively to potential customers.
Deliverables from a Technical Copywriter
- Sales Letters
- Case Studies
- White papers
- Blog posts
- Advertisements for technical products, services and brands
- Email Marketing Campaigns
My approach to technical writing
As a cybersecurity professional with over 5 years of experience I have worked with several different security tools, which has given me a good understanding of what companies look for in their products and services. Additionally, I worked with hundreds of different employees and clients, from analyst level up to C-suite executives. So I know how to communicate effectively to different audiences with varying levels of technical knowledge. From those experiences I’ve developed my own style of writing that focuses on these points:
- Highlighting the pain-points that your product or service will fix for the user.
- Use everyday language that all users can understand, except where it adds value to discuss technical details.
- Create separate sections or articles for non-technical and technical audiences.
- Put the most important points of your material first, there’s no guarantee people will read your material until the end.
- “Pictures tell a thousands words”, always use diagrams or videos where possible to explain complex topics.
Securitymadesimple.org: This is my website that I write to weekly, here you can find several articles that I have written on cybersecurity topics to see my writing style. You can also contact me directly by going to the about tab.
Secjuice: Secjuice is a non-profit, independent and volunteer led publication on information security. I contribute articles weekly as a security researcher.
Simpleprogrammer: Simple Programmer is a website that helps software developers, programmers and other IT professionals improve in their careers and live better lives. I contribute articles to help programmers write more secure applications that will be resilient to cyber attacks.
Cybersecurity Law: Protect yourself and your customers: This book is a guide to all of the major laws and regulations around cybersecurity. It helps management and business owners understand what rules they need to follow around collection of customer data, using customer data in day to day operations and their legal obligations following a data breach.
If you’re interested in having me write content for you, you can contact me directly on medium or contact me here through the form at the bottom of the page.